The power of content marketing should and has not been underestimated. If you implement the strategy correctly, you can benefit from the conversions enormously. It has been said content marketing is creating a new trend which is based on marketing and generating leads through your writing. This way you will spend more effort on creating something special and high quality. Google has noticed that people fail to produce high quality content which hurts the way they produce search results and the credibility of the writer. Next, it is said Google has put more emphasis on content marketing to transform the web from a place of poor quality content to one which offers readers substance. Either way, if you haven’t implemented a content marketing strategy into your blogging then its time you do that now. For those looking to get started, let’s look at 4 tips which will get your strategy moving in the right direction.
In order for you to create a solid content marketing strategy its important you know your goal and what you would like to accomplish. If you are unclear than you’ll have a hard time putting together something which resonates with your readers because it won’t contain the content they are looking for. This is why it’s important to research your audience making sure you stick to them and what they are looking for. If you objective is “link building” then your content should be about new trends and techniques, white hat techniques, etc. Once you know your objective you can tweak your content to meet the requirements.
Add Social Media
When your writing or completed make sure you have a social media outlet. This will allow your readers to share your content allowing you to create a buzz online. The better social media coverage, the more you can reach people and get your message across. This does not have to be hard as many blogging platforms allow you to install an easy plug-in which puts the most popular buttons above or below your content. Just make sure they are visible to the reader.
Call to Action
If you are looking for conversions you need to make sure you content has clear call-to-action. These phrases are in place to ensure that people take a specific action which leads to a conversion. Many of these actions would have wording like “buy now”, “click here”, or “check it out”. As you can see through this text you are being forced to take some sort of action which would lead into a conversion. Call to actions have been proven to be very effective in getting your point across and should be part of every content marketing strategy.
You only know how good something is working when you can test it which is why it’s important to have analytics in place. The good news is we have many free tools available to us like Google Analytics which will provide the information we need. We are looking for factors which will help improve our content marketing strategy. For example,
- Where most of the audience is coming from (geographical information)
- Landing pages
- Organic traffic and keywords
- Bounce rate
- Average time on website
You can then use what’s working for you the next time you create content. This way your content is tweaked for optimal use and you’ve just increased the chance of a conversion going forward.