Content creation is a tricky beast nowadays, because so much of online content marketing requires writing with skill, depth and knowledge, but also writing for search engines too. If you write a masterpiece but nobody ever finds it, is it still a masterpiece? Who knows? Today’s marketers need to be adept at multiple skill facets. The best of the best content marketers know how to apply unique creativity and art to their content while also implementing keyword, search phrases and trends, ensuring the content gets discovered.
Many people when looking for the right content ideas simply don’t know how to perform searches correctly. For example, in this day and age of the internet it’s important you are very premise since the user search pattern has dramatically changed. Google has noticed people are using “long tail” and “LSI” keywords when searching so it’s important you implement both types into your content. This doesn’t have to be difficult if you use the following:
Search Google for long tail keywords and user search patterns. For example if you’re a trucking website offering commercial testing then search phrases like “free cdl practice tests”. Than start narrowing down further if possible and it meets the requirements of your niche.
Google is awesome because it provides you with a great selection of LSI (latent semantic indexing) keywords towards the bottom of the SERP’s. Copy and paste them into keyword planner skimming through search volume and competition. It’s a great way to find high relevant keywords in a very short time to add into your content.
Here are some other things to consider….
- Your passion
The first place to seek fresh content ideas is your own personal passion. Look deep inside yourself to discover the reasons you are pursuing your online venture in the first place. Was it your first blog, or first ecommerce store, or first affiliate program? Whatever, it was, reach back to that passion. Reconnect with your original inspiration. There is authentic passion, drive and experience unique to you deep inside –it fuels your ambition to share your content with the world. Tap into the limitless supply of passion and experience inside you for fresh content ideas, at least you know it will be original, and the world certainly needs more of that.
Ask your current customers or email subscribers what their pains and challenges are? Ask them what will make a difference or significant improvement in their world, then seek to deliver that content to them. You already know that they are going to consume it with delight. It’s a win-win because you involved your customers. It shows them that you actually care about meeting their needs. So much of marketing nowadays involves just yelling out intrusive ads just in it for the buck.
- Target market
Use Google to find out what your target customers are searching for online. Use Google keyword research tools, adwords, and also check out what is trending. Identify thru niche channels and forums what questions are being asked the most, then deliver content that provides some answers to those questions. Even better if you provide unique content angles that challenge the status quo and offer new perspective. Become a new, unique voice in a conversation already taking place online.
- Your own Google Analytics page
Check out your own backyard, your website and see what content is attracting the most interest. What content is most appealing to your website visitors. Google analytics is important to analyze the metrics of what content is working and what is not. When you spend a few minutes to decipher the data, you can then figure out the pattern of which content is most magnetic. Create more of your most popular content and tweak the others.
- Everyday life
Inspiration for content lies everywhere from morning to night. You live in an amazing universe at a very unique time. From when you step out in the morning, hearing the birds sing to when you drive home at night, enjoying some smooth classical sounds on the radio, anything and everything calls your name. You only have to be open and aware to the amazing sights and sounds all around you.